Nova Scotia’s tourism revenues can be broken down into spending by Nova Scotians who are travelling within Nova Scotia, and spending by visitors from outside Nova Scotia. Tourism revenues generated by non-resident visitors are considered export revenues. In 2010, export revenues accounted for approximately 58% of overall tourism revenues. In 2019, export revenues accounted for 65% of overall tourism revenues.
| Year | Nova Scotians | Non-resident Visitors (Export revenues) |
|---|---|---|
| 2010 | 0.84 | 1.18 |
| 2011 | 0.96 | 1.3 |
| 2012 | 1.01 | 1.32 |
| 2013 | 1.02 | 1.29 |
| 2014 | 0.99 | 1.29 |
| 2015 | 0.91 | 1.32 |
| 2016 | 1.13 | 1.48 |
| 2017 | 1.14 | 1.71 |
| 2018 | 1.05 | 1.68 |
| 2019 | 1.05 | 1.58 |
Download CSV File
Where non-resident visitors come from is an indicator of their value. Generally, the further visitors travel, the more they spend in Nova Scotia.
The chart below illustrates non-resident visitor origin for 2019 compared with the base year of 2010.
| MARKET | NUMBER OF VISITORS | % TOTAL VISITOR POPULATION | |||
|---|---|---|---|---|---|
| 2010 | 2019 | % CHANGE | 2010 | 2018 | |
| Atlantic Canada | 1,180,600 | 1,108,000 | -6% | 56% | 48% |
| Quebec | 92,000 | 112,000 | +22% | 4% | 5% |
| Ontario | 455,300 | 577,000 | +27% | 21% | 25% |
| Western Canada | 144,500 | 185,000 | +28% | 7% | 8% |
| United States | 182,800 | 232,000 | +27% | 9% | 10% |
| Overseas | 67,800 | 86,100 | +27% | 3% | 4% |
Mode of travel is also an indicator of visitor value. Generally, visitors that arrive by air spend more in Nova Scotia. The chart below illustrates non-resident visitor mode of travel for 2019 compared with the base year of 2010.
| MARKET | NUMBER OF VISITORS | % TOTAL VISITOR POPULATION | |||
|---|---|---|---|---|---|
| 2010 | 2019 | % CHANGE | 2010 | 2019 | |
| Road | 1,521,400 | 1,543,000 | +1% | 72% | 67% |
| Air | 601,600 | 758,000 | +26% | 28% | 33% |
Changes to the indicator, baseline, or target:
No changes were made to this goal