Updated:
Bands
Current Situation
Tourism revenues declined 3.3 per cent in 2019 mainly on lower non-resident visitation to Nova Scotia. Though tourism revenues had grown in each of the last three years, this pace of growth is not enough to meet the 2024 target of $4 billion. From the 2010 baseline of $2.02 billion, Nova Scotia tourism revenues have increased by 30.8 per cent to $2.64 billion in 2019. Tourism revenues were strongly affected by travel restrictions in 2020 and 2021 due to the COVID-19 pandemic.
| Year | Tourism revenues | Target |
|---|---|---|
| 2010 | 2.019 | 4 |
| 2011 | 2.258 | 4 |
| 2012 | 2.325 | 4 |
| 2013 | 2.302 | 4 |
| 2014 | 2.282 | 4 |
| 2015 | 2.229 | 4 |
| 2016 | 2.61 | 4 |
| 2017 | 2.85 | 4 |
| 2018 | 2.73 | 4 |
| 2019 | 2.64 | 4 |
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What This Means
This data shows the total amount of money being spent by consumers, both from within and outside of the province. This is a common indicator of the size of and growth in an industry.
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